Zain Telecom sponsored the “POP UP BY COMFEST 2021” exhibition platinum, the largest event of its kind in Kuwait specialized in electronic games and comics, for the second year in a row, amid a large audience of young people and children.
The opening ceremony of the exhibition witnessed the presence of the CEO of Investments and Digital Services at Zain Malik Hammoud Group, and the CEO of Relations and Communications at “Zain Kuwait” Walid Al-Khashti, who were keen to be present at the event, which returned in a distinctive external atmosphere after a year-long interruption due to the pandemic.
In a statement, Zain indicated that its sponsorship of the exhibition came out of its keenness to support and encourage various efforts and initiatives that provide distinctive entertainment and cultural content for youth and children, who constitute the most vital group in society, and its commitment to dedicate more efforts towards supporting young entrepreneurs. Kuwaiti owners of small and medium enterprises who participated in the events.
During its booth at the exhibition, Zain showcased its new brand recently launched by “Zain Esports”, which is specialized in e-sports.
Zain Esports presented itself as a regional power in esports in December 2020, recognizing that interaction with players and youth opens up new opportunities for fast-growing and profitable digital services over the Internet, especially after electronic games have become one of the largest use cases for mobile broadband services. and Home, which is designed to help the group’s subsidiaries connect with the gaming community through their advanced infrastructure.
Zain Esports draws inspiration from the competitive spirit that brings together thousands of professional and amateur players, who have participated in the various tournaments that have been held so far. other social.
Zain Esports recently entered into a partnership with the Kuwait Olympic Committee to manage the activities of the Open Championship of the Kuwait Committee for Electronic Games, which spanned over a period of 4 weeks.
“POP UP BY COMFEST” exhibition is considered the largest exhibition specialized in electronic games and comics in Kuwait, and witnessed the presence of a number of the largest famous brands in the world of electronic entertainment, and hosting many international stars and celebrities from the world of electronic games and entertainment, so that the audience of the exhibition could meet them and take memorial shots With them.