UK to ban fast food ads from 2023

The British government is preparing to ban fast food ads online and before 9pm on TV from 2023, as the Prime Minister looks to make good on his pledge to tackle the UK’s growing obesity crisis.

According to the Guardian, the new measures, which will be some of the toughest marketing restrictions in the world, will significantly affect the more than 600 million pounds that brands spend on all food advertising online and on television annually.

The 9pm ban on advertisements for products considered high in fat, salt and sugar (HFSS) could cost more than £200 million a year in advertising revenue on various channels. Advertising on Facebook to paid search results on Google, promotion of text messages, and paid activity on sites such as Instagram and Twitter.

It is estimated that more than £400 million is spent annually on advertising food products online in the UK.

The strict rules, which are expected to be announced as soon as Thursday, follow Johnson to change his view of personal health decisions after he was hospitalized with coronavirus last year, and the prime minister is said to blame his health problems caused by his weight gain for contributing to his illness.

However, the new restrictions include a slew of exceptions and waivers, meaning they will not live up to the total ban proposed last year, which the advertising and broadcasting industry said was “too haphazard and harsh”.


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