The company aims to play a major role in promoting sustainable agriculture development efforts in the Jazan region, which is the main home of the world’s most famous Arabica coffee. The launch of the company comes in line with the strategy of the Public Investment Fund, which focuses on developing 13 strategic sectors and enabling promising sectors, including food and agriculture, in addition to enhancing the Kingdom’s efforts to diversify sources of income.
The company will work to support the entire value chain of the local coffee product in partnership with the private sector, starting from the cultivation stage until the product reaches the consumer, taking into account the element of sustainability in all stages of production, distribution and marketing, which will contribute to raising standards and applying best practices, and the development of many One of the job opportunities in the sector, and a contribution to enhancing the Kingdom’s capabilities to export the finest coffee beans to global markets.
Studies show an annual growth in coffee consumption locally by about 4% for the period between 2021-2016, and it is expected to grow by 5% in the coming years, to reach 28,700 tons by the end of 2026, which provides attractive investment opportunities provided by the sector. The Saudi Coffee Company seeks to invest about 1.2 billion riyals over the next ten years in the coffee sector and contribute to raising the production capacity of Saudi coffee from 300 to 2500 tons annually.
The latest statistics indicate that the domestic product of the Saudi Khawlani coffee crop is distributed in the mountainous governorates of the regions of Jazan, Al Baha and Asir, and the number of coffee farms has reached more than 2,500 farms, including nearly 400,000 coffee trees.
The company’s efforts will also focus on localizing knowledge and the latest technologies in the fields of (cultivation, production, roasting, and marketing of coffee). The company intends to establish a specialized academy in the coffee industry that will be responsible for training, qualifying and providing many programs for talented people, entrepreneurs and farmers.