It has now been a year since Alexia Dubié left the basketball courts to devote herself to her professional retraining in the field of fashion. She launched her online sales site for women’s ready-to-wear, jewelry and everyday objects in March 2022. Next objective: to open a physical store, within one to two years.
It was to be supported in this entrepreneurial journey that she decided to follow the mentoring program just created by Banque Palatine, intended for high-level sportswomen preparing for their retraining.
“Like the entrepreneur, an athlete needs to surround himself with a good team”
“Women’s sport is under-mediatized compared to men’s competitions, regrets Patrick Ibry, Deputy CEO of Banque Palatine. This situation is somewhat the mirror of professional life, where women leaders are still in the minority. »
The observation is also confirmed in the retraining of sportswomen. “Men manage to convert better than women, notes former professional cyclist Séverine Desbouys, who co-created the program alongside Patrick Ibry. Athletes do not value their high-level career as much as sportsmen. I don’t know if it’s a cultural obstacle, but in fact, we designed this program to “dare” with and for them, so that their backgrounds and skills constitute the basis for the success of their project”. continues the one who created DSC, a consulting firm in strategy and economic intelligence.
Alexia Dubié is part of the first promotion. “Entrepreneurship has always appealed to me, she remembers, but putting it into practice is complicated, and I feel the need to benefit from the experience of mentors and to acquire skills. »
On the menu for these nine months of mentorship: skills assessment, collective workshops on the basics of entrepreneurship, individual meetings to deepen and communicate on her project, weave her new professional network… For Séverine Desbouys, the parallel between the sports world and the business world speaks volumes. “Like the entrepreneur, an athlete needs to surround himself with a good team, and everything is played out for him in action, on the field. Both also need to know how to bounce back from failure. »
Acquire company codes
International sprinter Coralie Gassama has not yet hung up her shoes. “Entrepreneurship, I didn’t know what it was two years ago, but I realize that it fits very well with my personality and my training in sports management. I want to optimize everything, to maximize my chances as soon as possible,” says this athlete who created protective insoles for athletic spikes.
Each athlete benefits from the advice of the program’s mentors. Anne-Flore Maman Larraufie is one of them. This Saint-Cyrienne converted into civilian life, who also accompanies former officers, knows what she is talking about. “In the army, you are told what to do, how and when… When you find yourself in a more ‘classic’ world, you feel a little helpless, less surrounded. Not to mention the codes of business creation…”, testifies the one who is today director of SémioConsult and academic director at ESSEC.
Acquiring the codes of the company is essential, adds another mentor, Françoise Derolez, of the recruitment and consulting firm Grant Alexander. “You have to know how to reach a market, adapt your project if the first results are not up to par…” A spirit of transmission that “speaks” to sportswomen.