Snapchat has introduced new augmented reality lenses and stickers that can give users quick sign language lessons.
The company developed the custom stickers and the three augmented reality lenses as part of its effort to honor the International Week of the Deaf with guidance from its deaf and hard of hearing team members.
“The platform hopes that these new elements will enhance awareness and help more people learn a new way of communicating,” said Jenica Pounds, a deaf software engineer at the company who was a key figure on the project.
Its new augmented reality lenses use artificial intelligence and computer vision technology from deaf-focused Hungarian tech startup SignAll, which can recognize and translate American Sign Language.
SignAll has developed technology that can be used to track hand movements to translate sign language into spoken language. The company launched the Ace ASL mobile app for iOS in April. And for Android earlier this month.
A lens teaches you how to finger spell, as you form individual letters with your fingers to spell a word. While other new lenses teach you how to spell your username with fingers. In addition to some common words such as “love”, “smile” and “hugs”.
In addition, the platform has also launched new public selfie stickers Bitmoji and Cameos that display some common terms.