Smokes is Borat? No, Sacha Baron Cohen refuses his hero to be associated with cannabis


British actor, hero of the parody film Borat, has decided to sue Solar Therapeutics for the use of its image by this company, which specializes in healing hemp, without its consent. He is asking for $ 9 million in damages.

The British actor, hero of the parody film Borat, sues the Solar Therapeutics laboratory, which uses cannabis for curative purposes, for misappropriation of its image, violation of copyright and false advertising.

According to Me David Condon, the actor’s counsel, this American pharmacology company used the image of its client, without his consent, for commercial purposes. Indeed on billboards of the State of Massachussets, extolling the products of medical cannabis of Solar Therapeutics one can distinctly recognize Sacha Baron Cohen in the costume of the famous Kazakh reporter Borat Sagdiyev affirming, ostensibly the raised thumb: “It’s nice (that’s good).

$ 9 million in damages

In a press release, Sacha Baron Cohen reiterated that he did not want to see his image associated with drug use even in a therapeutic form “so as not to weaken his credibility as an actor and as a serious social activist“. The actor, who however sometimes does not shy away from monetizing his notoriety in other commercial operations, has let it be known through his lawyer that he will demand something “nine million dollars in damagesAt Solar Therapeutics.

Apparently, Sacha Baron Cohen seems very litigious when it comes to defending his image as a superstar acrobat. Just a few days ago, the former ultra-conservative magistrate Roy Moore was dismissed by the American courts in the defamation lawsuit he had brought against the British actor, known for his role in Borat.

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