Samsung Electronics has advanced to the fifth place in the list of “Best Global Brands for 2020” by “Interbrand”, global brand consultancy, with a value of $ 62.3 billion for its brand, which is considered the highest so far.
Samsung, despite the challenges posed by the spread of the Covid-19 epidemic, in the global corporate business environment 2020, witnessed a 2 percent increase in the value of its brand from 61.1 billion dollars in 2019 to 62.3 billion dollars this year.
Samsung rose to the top five in the world in 3 years, after it ranked sixth in the list of the best global brands since 2017.
The company achieved steady and continuous growth in brand value, and was ranked 43rd in 2000 when Interbrand began publishing its report on the best global brands.
Since reaching the top ten, when it ranked ninth in 2012, the company has continued its steady development, reaching sixth place in 2017 and fifth place in 2020.
And Samsung was able to maintain its progressive ranking in the list of “Interbrand”, for the top 100 brands in the world, by continuing to provide innovative products and adopting broad marketing strategies at the global level.
The response efforts to the “Covid-19” crisis, excellence at the level of corporate social responsibility, innovation in products related to the prevailing modern lifestyle, and continuous investment in future growth engines contributed to the elevation of the brand’s value.
The main factors that played a decisive role in the growth of Samsung’s value and progress in the evaluation of “Interbrand” included the rapid response to the “Covid-19” crisis through global activities for corporate social responsibility (CSR), the comprehensive global campaign to confront the epidemic, activities dedicated to promoting sustainable development, and the launch. Ongoing innovative products that cater to consumers ’lifestyles, trends and new needs, including the“ BESPOKE ”refrigerator,“ Sero TV ”and“ Galaxy Fold ”, as well as continuous investment to lead the development of advanced technologies, such as artificial intelligence (AI), 5G and the Internet of Things (IoT) ).
Samsung’s efforts to achieve sustainability across all aspects of its business contributed to enhancing the brand’s value, as evidenced by the adoption of “sustainable packaging” technology for its TVs and smart phone packages that are manufactured using recycled materials.
Samsung’s mobile communications business strengthened its leadership in the market for 5G-compatible smartphones. It was also able to meet the needs of the “Z” generation through the “Galaxy A” series, and interact with the youth of this generation through innovative marketing activities such as the “Awesome” campaign. .
“We are happy to appreciate our continuous efforts that have helped us advance from the 43rd place with a brand value of $ 5.2 billion in 2000, to the fifth place this year with a brand value of $ 62.3 billion, and we were able to achieve this,” said Marketing Director at Samsung Electronics, Yonghe Lee. Achievement with the support of our customers all over the world, and we are committed to listening to our consumers and enhancing our leadership, to bring about positive changes in society through innovation and achieving prosperity at all levels and sectors.