After sweeping through the playgrounds in June, Pop It promises to be the game of the summer, boosted by social networks and in particular Tik Tok where the hashtag exceeds five billion views. La Grande Récré, which had not anticipated the scale of the phenomenon, had to order 40,000 copies urgently, just before July 14, to meet the growing demand from families.
What is it about ? From a plastic game with popping colored bubbles. An improved version, in short, of the bubble wrap wrapping which is all the rage among children. ” The game is simple but offers open combinations that promote inventiveness, analyzes psychologist Ludovic Gadeau (1). You can play alone or with others, challenge yourself, orient the activity more towards motor performance or logical reasoning. It also brings together several sensory modalities: sight, hearing, touch, all against the backdrop of permanent success. “
“Sensations to the touch close to those of human skin”
But what first explains the success of the game, in the eyes of the psychologist, is the duration of the activity: “These are very short and repetitive sequences of play. There is a kind of addiction induced by the game, just as the repetition of the gestures that lead to checking the notifications on your smartphone can become addictive. “
Some also attribute to it anti-stress virtues which would allow children to evacuate the tensions generated by the health crisis … An argument which does not convince Ludovic Gadeau: “The notion of stress has become a sort of catch-all word to describe very different clinical realities., he laments. The health crisis did not produce stress (except for those affected economically), but anguish, which can only be treated within the framework of psychotherapy. On the other hand, there is perhaps in the Pop It a compensatory effect of what one could call “the prohibition of the touch” related to the sanitary measures, especially as the silicone of the bubbles can give sensations to the close touch. those of human skin. “
In our opinion
Like all successful ephemeral games, Pop It benefits from a windfall effect linked both to its low price, to the product range (colors, shapes, size) and to the force of social networks. Practical and more interesting than it seems, it can, in particular, make it possible to occupy the children in the car and thus avoid the smartphone or the tablet.