New subscriptions to browse Twitter without ads

Twitter chief Elon Musk announced in a series of tweets that the network’s paid subscription service will display fewer ads to users, including a completely ad-free category.

This announcement comes at a time when the social network is facing a murky economic situation since Musk’s acquisition of it last October, as Musk wrote on his account that “ads are very frequent on (Twitter) and very large, and that measures will be taken to address these two aspects together in the coming weeks.”

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He pointed out that the network will provide a higher-priced subscription that does not include any ads, which will be a radical change in the business model of Twitter, which has so far relied on targeted ads to generate revenue, before launching the paid subscription service in mid-December.

The ads raised questions for Twitter recently, after Musk fired about half of the company’s 7,500 employees late last year, in a move that raised concerns that the company no longer had enough employees to take over content moderation duties.

Musk said his strategy is to cut costs significantly while increasing revenue, and that the new subscription service, called Twitter Blue, gives users a blue verification mark in exchange for a fee.

The cost of the service is $11 per month in the United States, and it is available on Android and iOS mobile operating systems, according to the company’s website. Subscriptions are also available for $8 per month or $84 per year at a reduced price.

Twitter Blue is currently available in the United States, Canada, Britain, New Zealand, Australia and Japan.

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