Memorandum of Understanding between “Nadec” and “Pure Harvest” to build and operate high-tech agricultural reserves


The National Agricultural Development Company “NADEC” and the “Pure Harvest” Company for Smart Farms signed today, Wednesday, a Memorandum of Understanding that will last for 150 days, to cooperate in the construction and operation of approximately 6 hectares (60,000 thousand square meters), as a first stage of the greenhouse with technology. High. Nadec was represented at the signing ceremony that took place at its headquarters in Riyadh, its CEO, Steen Fleming Hadsberg, while the CEO, Mr. Sky Curtis, was a representative of Pure Harvest, who met with the Minister of Environment, Water and Agriculture, Eng. Abdul Rahman Bin Abdul Mohsen Al-Fadhli, in his office and blessed them with the signing of the Memorandum of Understanding. The first phase of the project is scheduled to operate within the city of “Nadec” in Haradh for the purpose of producing and supplying high-quality vegetables and fruits to the Saudi market. Hadsberg indicated that the “Memorandum of Understanding” signed by “Nadec” comes within the general framework of the directives of its board of directors issued on the seventh of April of this year (2020) to study the expansion of the company in a number of food activities. To meet consumer needs, promote sustainable agricultural development and increase agricultural land; In order to contribute to the sustainability of Saudi food security, which intersects with the ambitious paths of the 2030 vision, and the aspirations of the government of the Custodian of the Two Holy Mosques and His Highness the Crown Prince – may God protect them – and on the sidelines of the signing of the “Memorandum of Understanding”, Hadsberg said: “The strategy of the National Company for Agricultural Development (Nadec) , In line with the strategies of the Ministry of Water, Environment and Agriculture related to the non-impact of food supply chains in the Kingdom under any circumstances, by contributing to the adoption of a comprehensive integrated system that contributes to adequate food security and an abundance of strategic stocks. The memorandum of understanding signed by NADEC with Pure Harvest aims to use “smart agriculture” systems, which rely on advanced technology to grow food in sustainable and clean ways, and to rationalize the use of natural resources, especially water. One of its most prominent features is its reliance on management and analysis systems. the information; To take the best possible production decisions, at the lowest costs, and to automate agricultural processes such as irrigation, pest control, soil monitoring, crop control, and to provide more productive and sustainable agricultural production, as they play a crucial role in achieving food security, preserving arable lands, and facing the challenges of climate change. . The Chief Executive Officer, Mr. Skikurtz, representing “Pure Harvest”, said that the memorandum of understanding with “Nadec” supports the development of smart agriculture, conserves water resources, which are 30 times more efficient than traditional field farming.

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