The LEGO Group expanded its presence in the Kingdom of Saudi Arabia by opening its new store in Riyadh Park Mall.
What distinguishes the new store from others is the availability of what is known as the Unique Building Kit, a feature available in all LEGO stores around the world. This includes a mosaic maker photo booth that allows a person to print and build their image using Lego blocks, as well as a huge scanner in the front window of the store, a 3D model of the Riyadh skyline at a height of 2.5 meters, and the unique Salwa Palace mosaic that was constructed in cooperation with the Gate Development Authority. Ad Diriyah.
Jerry Inzerillo, Chief Executive Officer of the Diriyah Gate Development Authority, said: We are delighted to partner with the LEGO Group, a well-known brand as we celebrate the opening of the first LEGO branch in Riyadh this week. Where the historic Al-Turaif district, the World Heritage Site registered with UNESCO, will be displayed in the form of a mosaic inside the store so that visitors can see the jewel of the Kingdom in the form of Lego for the first time, and with the Lego Group continuing to provide the basic building blocks to educate and inspire children and adults around the world, we are also in the form of The development of Diriyah Gate embodies memories of the past in order to help create the future of the Kingdom, re-imagining and reworking the historical stories of Diriyah to inspire the local and global community.
Jeron Baer, General Manager of LEGO Group, Middle East and Africa commented: “There is great enthusiasm for opening the first LEGO store in the capital, Riyadh. The store houses many stunning building elements that reflect the rich Saudi culture and heritage, as well as lots of fun and interactive custom items. For kids of all ages to explore and interact with it.
On the other hand, Kamal Osman Jamjoom, CEO of Kamal Osman Jamjoom Group, and Hisham Al-Hammoudi stressed the new store’s role in motivating children to explore their creativity and artistic talents, through many interactive stations that allow children and their families to play, interact and enjoy distinct and easy experiences.