How James Bond was able to adapt to the times without denying his identity

DECRYPTION – The image of 007 hardly fits with the times: sexist, violent, smoker, drinker, driving in big cars … For almost fifty years, the mythical British spy has survived it all. Here’s how.

Live and let it happen, let it happen. Since his first film appearance in 1962, James Bond has survived it all. The disappearance of Ian Fleming and his first producers, Albert Broccoli and Harry Saltzman. The end of the cold war – but not of history. New clothing and musical fashions. The irruption on the screens of rivals of his ilk like Jason Bourne, Kingsman or superheroes escaped from comics. The new moral dictatorships. The changes of faces to embody him – from the unmistakable Sean Connery to Daniel Craig, through the phlegmatic Roger Moore, the insipid George Lazenby, the rigid Timothy Dalton and the sensitive Pierce Brosnan. But will it survive Amazon’s takeover of historic MGM production studio?

Screenwriter of Spectrum and one of the best episodes of the franchise, Sky Fall (which grossed over $ 1 billion in revenue), John Logan publicly expressed his concern over the prospect in a tribune

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