Cinemas: what’s behind the box office plunge


DECRYPTION – Many cinemas are recording a decrease in their attendance. However, the health pass is not the only cause.

Wednesday July 21, the French deserted the cinemas: “-71% attendance, compared to the previous Wednesday”, explains Éric Marti, Managing Director France of Comscore, the world leader in box office analysis. “That day, all the films made 275,000 admissions, which is less than the 300,000 tickets sold the day before for Kaamelott. “ The sanitary pass has a good back: comparing a normal Wednesday under a bright sun with a rainy holiday makes little sense. “After this catastrophic first day, the situation improved day by day to end with a weekend at -25%. Or, over five days, a drop of 45% “, continues Eric Marti.

The most affected cinemas are those in shopping centers and regions with little vaccination with family customers. “We often go together to see a film, says Eric Marti. If one of them does not yet have their QR Code, we do something else. ” In Saint-Quentin as in Colmar, the police have stepped up the checks, without reproaching anything. Kinepolis,

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