– News squeezer for Kuwait in an innovative way aimed at revolutionizing the field of daily services
Fahad Al-Roumi: “The butter” is indicative of all the meanings of a shortening that is useful in all aspects of life
– The incentive of the application to save the time and effort of the reader in following the news circulating daily on all platforms
– A platform that provides objective, structured content that the user can easily and efficiently view according to his preferences without any bias
In early June, the “butter” application, a project of Shore Ventures, which provides the news squeeze to Kuwait, was launched in an innovative way aimed at revolutionizing the field of daily news services.
Within less than a year of its launch, “the butter” achieved more than 192 million reads, and was able to attract about 105,000 users, by publishing more than 150,000 news stories.
The butter expands its activity from Kuwait to the Kingdom of Saudi Arabia, and to the entire Gulf region by May 2021, until it becomes the leading news platform in the Middle East and North Africa.
The basic idea of the “butter” was based on extracting any news content of any type or size in 60 words or less, without prejudice and with full transparency, impartiality and objectivity, with 100 percent documentation, by searching thousands of the most important and common sources, and accessing the source number zero of the news on A team of professionals hand in every steps.
The “butter” application is a good alternative for those interested in news services from all over the world, by reading thousands of pages daily.
This comes at a time when the development of news platforms in the Arab world is considered a double-edged sword, due to the user’s ease of access to news, and the spread of bias and fabrication.
The CEO of “Sure Ventures”, Fahad Wael Al-Roumi, said, “The word (butter) is indicative of all meanings of the useful abbreviation in aspects of life, and from this connotation the company was inspired by the name of the application.”
Al-Roumi added, “The incentive was to save the time and effort of the reader in following the news circulating daily on all platforms, estimated in the thousands, in which there is dung and chaff, and repetitive and subjective. And we convey to them the news stories with all objectivity and impartiality. ”
He mentioned that with the current expansion plans across the Gulf region, the butter application is working to provide new services through it and through its social media platforms, which will be dedicated to covering various media outlets, both written and visual, to ensure that the news is presented in a comprehensive and ideal manner for followers in any way. Prefer it.