M pointed out. Al-Mulla indicated that the platform is an initiative of the Al-Ahsa Municipality, and it comes as part of its efforts to involve the local community in enhancing the marketing and competitive quality of Al-Ahsa dates, emphasizing the importance of the role of electronic stores in increasing the demand for dates and their transformed and manufactured products by making use of modern technology, and contributing to the diversification of marketing outlets. Dates and reaching the consumer in the easiest way and shortening the time and effort for everyone, especially since the demand for dates is constantly increasing in light of the high consumer taste.
Al-Mulla stressed that the agricultural sector, especially the “dates product”, enjoys unlimited support and attention from our wise leadership – may God help it – in order to enhance the goals aimed at transforming dates from an agricultural product into an economic and investment product registered for the Kingdom, in light of the follow-up and directives of His Royal Highness Prince Saud bin Nayef. bin Abdulaziz – Governor of the Eastern Region -, His Royal Highness Prince Ahmed bin Fahd bin Salman, and His Highness the Deputy Governor of Al-Ahsa, Prince Badr bin Muhammad bin Jalawi, attended the Marketing Festival of Al-Ahsa Processed Dates.