Almarai Company announced the injection of new investments worth 6600 million riyals, thereby doubling its production operations in the poultry sector in the Kingdom, through three phases until 2026. These investments will focus on increasing the company’s share of chilled chicken, which today represents 96% of its total production, along with Along with increasing its production and share of frozen poultry.
The Chairman of Almarai Board of Directors His Highness Prince Nayef bin Sultan bin Muhammad bin Saud Al-Kabeer said that these investments will strengthen the company’s position in this vital type of food industry, as Almarai’s investments in the poultry sector will reach more than 12 billion Saudis since 2011, and it will also strengthen the model The company’s business that provides the consumer with healthy and nutritious products from farm to table, in addition to that, it will increase the company’s financial returns.
He added that these investments come to reinforce the company’s growing role as one of the main fortresses for food security in the Kingdom. It is also directly consistent with the Kingdom’s vision 2030, which “supports the growth of the private sector and works to increase the attractiveness of the labor market and emphasizes the strengthening of mechanisms that ensure the sustainability of vital resources.”
Prince Nayef explained that Almarai’s approach to this huge investment reflects the company’s commitment to government directions aimed at increasing the domestic production of poultry, which currently reaches 800 thousand metric tons, which represents approximately 55% of the country’s need for poultry. Especially since 70% of the Kingdom’s need at the present time of imported poultry comes from only one source.
Prince Nayef concluded his statement that the poultry production facilities to be established through these new investments will be distributed in a number of regions of the Kingdom to ensure that chilled and frozen chicken reaches the final consumer in record time, in addition to reducing the risks of relying on only one production site as this meets the biosecurity objectives of the Pastures.
It should be noted that Almarai adopts an integrated vegetarian diet free of protein and growth accelerators to feed the chickens on its farms in Hail, and annually conducts more than 60,000 quality tests to ensure food safety, which qualified its facilities to obtain ISO 22000, 9001, 14001 and FH certification. SSC 2200. It also recently (as the first company in the world) obtained the pandemic readiness certificate 2020 from the American AIP Consulting Institute.