Al Bahar Electronics is the official distributor of Hisense products in Kuwait

Hisense, the global manufacturer of consumer electronics and household electrical appliances, has signed a strategic agreement with Mohammed Abdul Rahman Al Bahr Group of Companies (Kuwait Bahr Holding Group), with the aim of expanding its commercial portfolio and enhancing its presence in Kuwait.

Under the new agreement, the Mohammed Abdulrahman Al-Bahar group of companies will work to distribute and support Hisense products and offers in the field of consumer electronics, such as televisions, laser television, home appliances and air conditioning, as well as providing its full services and support to consumers and marketing channel partners.

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Hisense is taking advantage of its strong presence to expand sales of its products and launch consumer events in Kuwait.

The agreement was signed by Jason O, Managing Director of Hisense in the Middle East and North Africa, and Ihab Al-Khatib, General Manager of Bahr Al Kuwait Holding Group, at the prestigious Radisson Blu Hotel, in the presence of a group of prominent representatives of the consumer electronics sector and employees of the two companies.

Jason O said, “We are pleased to cooperate with Mohammed Abdul Rahman Al Bahr Group of Companies to distribute our products in the Kuwait market, as it is one of the most prominent companies in the country with its expertise, competencies, marketing and distribution partnerships, which makes it an ideal partner for business in Kuwait.”

He stressed his aspiration to benefit from this partnership to enhance the efficiency of the company’s operations, expand its presence in the market, and adopt a competitive sales strategy, stressing Hisense’s endeavor to improve the level of services provided to its partners in marketing channels and enhance customer access to all its products.

For his part, Al-Khatib said that adding Hisense to the portfolio of “Al Bahar” partners is an important strategic step, especially with the great opportunities it has to offer its innovative products range in Kuwait, which will attract a wide range of customers.

He added, “Our strong channel network and expertise will help build this relationship between Hisense and the Mohammed Abdulrahman Al Bahar Group, to enhance growth and opportunities for both companies in the future. Mohammed Abdul Rahman Al-Bahr.

In turn, Director of Operations at Hisense Middle East and North Africa, Ismail Al-Hourani, said: “Hisense is one of the fastest growing companies in the field of innovation and advanced technologies, and we look forward to building strong and successful relationships with partners and customers in Kuwait, and we aspire to provide our high-quality consumer electronic devices. to existing customers, and benefit from the company’s expertise to target excluded segments, while continuing our efforts to meet the expectations of customers and partners by providing them with our effective products in the market.”

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