The Ministry of Commerce has set 6 warning indicators in front of commercial establishments and electronic stores to protect customers from cases of commercial fraud and fake offers before Ramadan. The Ministry called on stores wishing to make seasonal discounts to verify the validity and dates of the food commodities promoted, to place price tags on the product before and after the reduction so that the consumer can compare them, match the validity of the offers when accounting at the cashier, and deliver the customer the invoice in order to ensure his right to claim when this occurs. A case of fraud or error, printing the discount license through the electronic system, providing electronic payment devices, and adhering to the tax number.
The ministry explained to Al-Madina that the seasonal plan for the blessed month of Ramadan has begun to be implemented by conducting intensive monitoring tours to the markets and shops in various regions to ensure that the availability of basic Ramadan commodities is monitored and their validity is verified, and that there are no cases of commercial fraud, and the extent of commitment of the centers and shops. By placing price tags on the exhibits, ensuring that the price placed on the commodity is matched with the prices of the accounting funds, verifying the validity of the promotional offers that usually accompany the beginning of the holy month, and taking regular measures towards any violation or affecting the movement of supply and demand.
The Ministry stressed that it is impermissible to make product price reductions or to conduct competitions or to announce them in any way without obtaining a license from them, in addition to placing the license or a copy of it in a visible place and keeping the approved price list throughout the license period, as well as placing labels on the products it includes. Sale shows the price before and after the sale.
The ministry divided the seasonal discounts into seven sections, which are “Pre-Ramadan, Eid Al Fitr, Eid Al-Adha, National Day, District cuts, White Friday, mid-school holidays, and the end of the year.”
During the year 2020, the Ministry issued more than 48,000 licenses for discounts, and more than 14,000 requests for promotional offers, and the number of products covered by the reductions exceeded 23 million products, and the Ministry also declared a number of commercial establishments that violated the system of discounts after the issuance of valid judicial rulings. The Ministry calls for reporting any observations that are discovered or any complaints by contacting the Ministry’s Communications Center at the number (1900) or by applying a “commercial report” or the ministry’s website.
For its part, many commercial centers began preparing for the month of Ramadan by competing to present offers to consumers. In a field tour, Al-Madina has monitored the discounts that vary from one center to another, with the aim of obtaining the largest sales during this period in which purchasing power increases.
The prices of soups of good types were (5.50) riyals per piece on average compared to 9 riyals previously, 4-grain pasta for 10.95 riyals, and Kuwaiti flour 3 riyals, compared to 5 riyals previously for the peket.
Omar Al-Masoudi, a sales official at a large hypermarket in Jeddah, indicated that all offers on some products that are in high demand are prepared during Ramadan, indicating that sales will increase with the decline in the salaries of state employees and the last week before Ramadan. And a professor of economics at the University of Jeddah – Farouk Al-Khatib called for the necessity to shop intelligently and not to be led by the cuts and to pay an additional budget instead of saving, and not to buy products that exceed their needs, which causes these offers in some cases to buy what he does not want.