57% of consumers prioritize environment and climate change


The level of consumers ’awareness in the MENA region about the importance of sustainability and making a positive impact on society has increased, as the Ernst & Young Index revealed that about 57% of consumers expressed their intention to prioritize the environment and climate change in their way of life and purchase of products, while 22% of them were likely to become Sustainability is the most important purchase criterion after three years.

Consumer feelings

The index monitors the change in consumer sentiments and behavior across various sectors and global markets, identifies new and emerging categories of consumers, and provides long-term indicators and accurate perspectives on the temporary changes that come in response to the Covid-19 crisis, which indicate radical changes, as it expects how can To become consumer behavior after the pandemic ends.

Corporate responsibility

The index indicated that a large number are looking to change their lifestyle and the way they consume after the Covid-19 pandemic, as 65% of them believe that life after receiving vaccines will become better than it was before the pandemic, and 51% said that the pandemic accelerated their implementation of the changes they had always wanted to make. Moreover, 70% of consumers in the MENA region believe that making a positive impact in the world is the responsibility of brands, with an emphasis on the need to work purposefully more than ever before, as about 63% of them went to buy from Companies that have positive social contributions, and 48% of consumers intend to increase their purchases from companies that benefit society, even if their products or services are more expensive.

Health products

The results also showed the willingness of consumers in the MENA region to share data provided they obtain better results, as 77% expressed their willingness to share personal data to receive recommendations on health products, and 65% intended to adopt healthy options in purchasing products in the long term, 41 reported. % On adopting health or “what is useful” as the most important criterion for purchase after three years, but affordability remains a decisive factor for most consumers as well, especially for those who take effective steps to ensure living within their means. The index showed that 67% of consumers In the MENA region, they intend to be more aware and cautious about spending in the long term, and 58% indicated that the price will become one of the most important purchasing criteria in three years.

The most prominent results of the future consumption index

63% buy from companies with community participation

48% intend to increase their purchases from companies that benefit society

51% see the pandemic speed up their change

70% believe that making a positive impact in the world is the responsibility of brands

57% give priority to the environment when they purchase products

22% see sustainability becoming the most important purchasing criterion

77% share their data to receive health product recommendations

65% make healthier choices when purchasing products

41% embrace health as the most important purchasing criterion

67% intend to be more aware and cautious about spending in the long term

58% believe that the price will be the most important purchase criteria after three years

49% were less likely to participate in experiments

86% changed their way of entertaining themselves

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