– $ 1.1 billion is the volume of e-commerce in Kuwait, 2020
– Applications reduce exposure to price fraud, especially for those without knowledge
The electronic applications market has been witnessing great momentum, globally and locally, for some time, especially after the spread of the Coronavirus and the application of precautionary measures for social distancing in order to limit the spread of the pandemic, which increased the demand for these applications, and limited traditional trade.
Perhaps what has made the “online” space in Kuwait more extensive in the recent period is that it provides solutions to daily traditional service problems in various walks of life, so applications come and make it easier for customers to service.
The importance of the world of applications in Kuwait lies in the fact that it brought services and goods closer to customers, saved them effort and reduced costs, and even ignited competition between companies operating in the same field to a large extent, which offer their services through digital platforms, which reduced the fraud and fraud, which many are exposed to. Those who do not have experience in the field of support services, when they buy the good or receive the service in the traditional way.
It is clear that the Kuwaiti initiators have not been absent from participating in this digital leap, as they have contributed to the creation of electronic applications, whose services include various sectors, including shopping through electronic stores, medicines and medical preparations, and even consumer products such as clothes, shoes and utensils, as well as repair and maintenance services.
In practice, the philosophy of launching many of these applications depends on finding a solution to a problem, by introducing all companies and entities that provide the service or product itself under the umbrella of their platform, and opening the door for competition between them, so that the application user chooses what suits him when he is in his home or office, Instead of moving from one store to another to obtain the service or commodity, which would benefit the customer on more than one level, whether in terms of prices that are at or even lower than market price levels, or saving time and effort, or ensuring the quality of the good or service provided for what The application allows him to compare the company that most submitted to it, and even to better arrange the customer’s time and commitments, by determining the date of delivery of the product or service to him according to the place and time that he sets.
And if you are not experienced in a particular good or service, its prices and its quality, then your acquaintance with several types of the same good or service with its prices and specifications in one place, makes you more able to choose the most suitable for you, which limits exploitation and fraud in the prices that you may be exposed to in the event I bought the commodity or obtain the service in the traditional way.
Electronic applications in Kuwait acquired a large area of online shopping during the past year, as the volume of e-commerce in the country reached $ 1.1 billion, according to specialized reports, while the number of active accounts in this field reached 2.4 million accounts, with the adoption of 36 percent Residents of Kuwait to buy online.
In this context, many institutions, whether in the public or private sector, have made great strides in the field of digitization, especially with regard to the creation or development of electronic applications through which they provide many services to their clients.
And if the banking sector was a pioneer in digital transformation locally even before the Corona pandemic, banks reaped the fruits of their digitization strategy during the pandemic as they continued to develop them further during the crisis, as they were able to transform their electronic applications into something like smart branches through which the customer can obtain Plenty of banking services, easily and within a short period of time, without the need to go to the traditional headquarters of the bank to complete its transaction.
The same applies to the telecommunications sector, whose companies have been active in providing their services electronically, through smart applications and branches, which saved effort, time and money for their customers.
As for the government, many bodies have tended to complete transactions electronically, including, for example, the Ministry of Commerce, which provided many services, such as issuing and renewing company licenses “online”, recording the results of ordinary and extraordinary general assembly assemblies, amendments to companies, members of the board of directors, and many more.